When you start looking at customizing or personalizing products or packages for your brand, the excitement can be overwhelming: the results in increased sales and boosts in brand loyalty are enough to make any brand manager wonder why they waited so long to customize. But...
Personalization is transforming brands. As consumers crave making their voice heard online, they want to feel the same kind of power and participation in the tangible products they buy online or in-store. Personalization and customization options are giving brands the tools to hand off to...
Getting Personal with Packaging World’s First Personalized Packaging Supergroup to Host Event for Brand Managers & Designers Around Product Personalization CHICAGO, IL – June 2017 – Personalization and customization options are of increasing demand inside the CPG world, and with good reason. Consumers want to feel connected...
If one thing is known about the future of product marketing, it is that consumers want more power over the products they buy. They want to have a say in how products are made, or the ability to customize or personalize products specifically for themselves...
In the world today, there exists an entire generation of consumers and decision makers who may be a little unpredictable. These consumers may not have brand loyalty that looks the same as loyalty has in the past, and while they can go a long time...
Nosco is now providing an end-to-end solution for personalized/customized products and packaging through the launch of our new brand, Sonder! As a first in its industry, Nosco, a full-service supplier of printed packaging, has launched a new brand named Sonder. Sonder is a conglomerate of three...
There’s something special about the concept of “mine”. When we have ownership over something, or when we feel we’ve been able to contribute to the results of a project, a game, or even a product, there is a special attachment we feel to it that...