personalization

When Customization Looks Like An Uphill Battle

When you start looking at customizing or personalizing products or packages for your brand, the excitement can be overwhelming: the results in increased sales and boosts in brand loyalty are enough to make any brand manager wonder why they waited so long to customize. But...

Why Should Brands Start Personalizing?

Personalization is transforming brands. As consumers crave making their voice heard online, they want to feel the same kind of power and participation in the tangible products they buy online or in-store. Personalization and customization options are giving brands the tools to hand off to...

Social Media & the Creation of Consumer Voice

If one thing is known about the future of product marketing, it is that consumers want more power over the products they buy. They want to have a say in how products are made, or the ability to customize or personalize products specifically for themselves...

The Future of Consumers & the Personalization Revolution

In the world today, there exists an entire generation of consumers and decision makers who may be a little unpredictable. These consumers may not have brand loyalty that looks the same as loyalty has in the past, and while they can go a long time...